Purpose and Commitment

Our Purpose

SMILE is the universal language of LOVE that have no boundaries across cultures and races.
It brings people together, making them feel confident and hopeful.
For over 180 Years, A.S. Watson upholds a clear purpose –

To put a Smile on our customers’ faces today and tomorrow

Whether it was giving free medicines to the underprivileged in the past, or protecting people’s health during COVID today, it is our proud heritage and continuous commitment to bring a smile to everyone. Together, we shape a better planet and a better tomorrow with smile.
Click below to understand how caring brands can rise above COVID-19.


Learn more about the Social Purpose of Our Brands

Our Commitment

At ASW, sustainability is about our passion and commitment to give back to our global community and create a healthier and more sustainable world. Together, we task ourselves to deliver our social responsibilities under four pillars – Our Community, Our Customers, Our People and Our Planet.

Our Community Icon
Our People Icon
Our Customers Icon
Our Planet Icon

Our Community

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A.S. Watson launched Give a Smile global health-focused programme in partnership with Operation Smile, putting smiles on the faces of children who were born with cleft lip or palate by providing free surgeries, with life-changing impacts to the kids and their families.

Our People

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With an aim to be the employer of choice that attracts diverse workforce, A.S. Watson is committed to promoting inclusivity, diversity and respect in workplace as an integrated part of our corporate culture.

Our Customers

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The Smile Campaign is the signature programme to promote a culture of happiness around the globe, at the same time promotes positivity and raise awareness of mental health and wellbeing.

Our Planet

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A.S. Watson is committed to reducing the environmental impact of its business activities. The Sustainable Choices programme of Watsons puts sustainability at the core of brand development, offering more sustainable choices to customers.

Learn more about our Sustainability initiatives in Hong Kong, our home city.


A.S. Watson 2030 Sustainability Vision

To build a better world, ASW announces its 2030 Sustainability Vision, with clear visions for the decade to come on social and environmental sustainability.

The United Nations Sustainable Development Goals

The United Nations Sustainable Development Goals (SDGs) were introduced in 2015 to unify companies, governments and NGOs under the same set of 2030 sustainability goals. ASW supports the SDGs and has mapped them with our own activities in Community, Workplace, Marketplace and Environment.

Sustainability Reports